write an commerical advertisement for books exihibition
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Authors working with large publishing houses are not responsible for creating advertising copy for their books; the publishing house’s marketing department does that. But owners of small publishing houses and entrepreneurs publishing their books themselves do need to create high-impact advertisements to effectively promote their books.
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Understand the Target Audience
Understand the Target AudienceWhether you are publishing novels or non-fiction books, crafting an advertisement for books requires an understanding of who the most likely readers are, just as any small-business owner would need to understand the target markets for the company’s products or services. Picture the likely readers of your book – their demographic characteristics, needs and interests. Think about what message they are most likely to respond to. Look at ads for best-selling books in your genre, to see if there are elements in common in the themes or wording of the ads. This tells you the same approach might be successful with your ad.
Understand the Target AudienceWhether you are publishing novels or non-fiction books, crafting an advertisement for books requires an understanding of who the most likely readers are, just as any small-business owner would need to understand the target markets for the company’s products or services. Picture the likely readers of your book – their demographic characteristics, needs and interests. Think about what message they are most likely to respond to. Look at ads for best-selling books in your genre, to see if there are elements in common in the themes or wording of the ads. This tells you the same approach might be successful with your ad.What’s New or Different
Understand the Target AudienceWhether you are publishing novels or non-fiction books, crafting an advertisement for books requires an understanding of who the most likely readers are, just as any small-business owner would need to understand the target markets for the company’s products or services. Picture the likely readers of your book – their demographic characteristics, needs and interests. Think about what message they are most likely to respond to. Look at ads for best-selling books in your genre, to see if there are elements in common in the themes or wording of the ads. This tells you the same approach might be successful with your ad.What’s New or DifferentThe ad should clearly explain how the book provides new information, or in the case of a novel, an exciting plot and interesting characters that the reader has not seen before. A good way to get a feel for how to write a plot summary for a novel is to look at catalogs from book clubs, which usually have online editions as well. The tone of the ad matches the style of the book. Suspense-novel ads, for example, hint at the danger and challenges the characters will face. With non-fiction books, the ad should show how the information in the book can make readers' lives better, save them money, or provide other benefits. Successful ads for books stress these benefits, just like ads promoting other kinds of products.
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