Write an email to a mommy blogger running her blog requesting to guest post an article on their website
Answers
Answer:
Getting to know your target blog’s content is key. Sure you know they have content about the keyword you searched for while looking for guest post opportunities. But you need to know even more about that content such as…
What level of audience are they writing for (beginners, intermediate, advanced)?
What type of audience are they writing for? If your business is B2B, then you will want the blog audience for your guest post to be businesses, not general consumers.
What type of content do they write? Is it mostly general concepts or specific, detailed tutorials? Do they like lists?
See How Other Guest Posts Do
While a blog may have guest posts, the question is do the guest bloggers do well? Do guest blog posts on the site get as many comments and social sharing as blog posts by the owner? Some sites might accept guest posts, but if the audience is only tuning in for the blog owner, then you won’t do so well if your goal is to build authority or get traffic back to your website.
See Who the Guest Bloggers Are
Some blog owners are more likely to accept guest posts by certain types of people over others. Peruse a few guest blogger bios on the blog to see if they are fellow bloggers, freelancers, consultants, business owners, and so forth. This will be important when you introduce yourself to the blog owner for your pitch. You can read more about the success rates of guest posting outreach in this study on SEOmoz.