Write an Email to your friend sharing experience regarding Reopening of School during Pandemic Covid 19.
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BEST PRACTICES
Email Communication During COVID-19: Tips and Examples
Kelsey Bernius
March 13, 2020 • 7 min read
Updated 6/1/2021
COVID-19 has affected everyone in some form, but certain industries and local businesses have carried a heavier burden in terms of customer communications. Besides the airline and travel industry, many local businesses have sent out their own COVID-19 email updates as residents second-guess whether or not their favorite coffee shop has re-opened or whether or not they need to make a reservation before going to the gym.
Some companies have dedicated teams and vendors who prepare year-round for crisis communications in situations just like this. But many smaller businesses and brands do not. Our recent Email Benchmark and Engagement Study revealed that, on average, people subscribe to and receive email from around 50 brands and businesses. As businesses begin to reopen, adjust hours, and set new protocols, many businesses are sending emails about what steps they are taking to reduce the risk of COVID-19 and keep customers safe while taking steps back to normalcy.
This post provides some best practice tips if you want to send your own COVID-19 email update and are looking for some guidance.