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Write an essay about - Can Television affect Society?

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Essay About The Effects Of Television On Society 

Essay about The Effects of Television on Society

885 Words 4 Pages

The Effects of Television on Society The question whether or not television has had a decisive influence on everyday life and has helped change society, has been questioned by sociologists and psychologists for many years now.

“T.V. determines what people think and what they do and thus controls them psychologically and socially. It can make people think things they would not otherwise think, and do things they would not otherwise do.“(Srinati, 2000: 179)

This quote is an interesting one as it takes a skeptical view of the effect of television on society, although it may not be completly true, the invention of television and the mass media has become a unique feature of modern …show more content… 

With the vast economic development through the years, more and more people have been able to afford a television in their homes, and by 1985 in Britian 98 per cent of households had a television and nearly half of them having two or more sets. One of the major advantages to the majority of the population for having access to television is that people can recieve current and up to date news from around the world within the comfort of their house. The way many companies take advantage of television is through advertising, as they can reach a large audience and keep the customer aware of existing products on the market. Not just consumer companies can use the television for advertsing, it has also revolutionised the way polictical parties advertise and promote themselves. It allows polictical parties to portray their views and opinions to a majority of the voting public, which has enventually led to changes in the way the country is organised and run, therefore television is a very important political tool in today mass media world.

The global advances of television techonlogy has brought about a multinational industry, this globalisation of televison can be seen as 'a process in which complex interconnections are rapidly developing between societies, institutions, cultures and individuals world wide' (Barr, 2000, p. 31).