Write an essay describing about the 'ill effects of advertising on children
Answers
Answer:
The advertising has deep impact into the minds of the viewers especially among the children. Hence the ad makers must be aware of the social consequences of the ads.
For example, some advertisements like Mountain Dew show daring stunt actions where the statutory warning is either not written or written in very small illegible fonts. The kids getting motivated by seeing this ad may rehearse then same action with dire consequences. Some other ads unnecessarily use female models and sexually explicit scenes like Euro briefs or Aristocrat apple juice ads, which create unhealthy impression among the minors.
Some advertisements show precocious children advising their parents on various issues. Consider Chabaaza ad where a little boy peers into the tonsil and epiglottis of a man until he (the child) is so pleased with what he finds that he suggests that the man give his Chabaaza to his father too. Just visualising this scene in your home; doesn’t it seem irritating to you? Or consider Fair & Lovely cream ad produced by Lowe, where the parents are worried about their dark skinned girl and express their frustration of having a son to take care of them.
The girl eventually gains fair complexion by using the cream and becomes professionally successful. Don’t you think this ad so rudely used the agony of dark complexion and gender biases? Hence, the ad agencies must be more careful and conscious of the ads they make. We can discuss two more such examples, the first of which had to be withdrawn and in second case, ASCI directed to modify the ad.
Explanation:
Answer:
The world is dealing with the paradox of choice and manufacturers are going to new lengths to make their product stand out from the lot. This translates to increased expenditure on advertisements and marketing and innovative ads that are hard to miss. While these advertisements can be informative and help you make an informed choice, they may have certain effects on children and go as far as influence their decisions and even personality, in some cases.
What Are the Effects of Advertising on Kids?
Advertising can have both positive as well as negative effects on children, based on the content, quality and the presentation of the advertisement.
1. Positive Impacts
Some of the positive effects of advertising on children are,
They can be a source of information. Certain advertisements, especially public service announcements present innovations and technological milestones that can offer a good learning opportunity to the child. Moreover, they also educate the children about the new products in the market.
Healthy food choices advertised the right way can also prompt the child to opt for a more balanced diet.
Certain advertisements, those for hygiene products can help inculcate good habits in the child.
Advertisements may also have motivating content that can encourage children to choose a profession or chase a specific dream. They can help them develop a passion for the same and work towards it from a young age.
Advertisements that present other children of a similar age engaging in activities like helping out in the house or saving can influence kids to do the same.
Certain advertisements that carry content relevant to social change can help promote empathy and a sense of duty towards the community in children.
Environmental protection advertisements also call the attention of children towards the problem and can encourage them to be a part of the solution.
Cautionary advertisements that reveal the consequences of alcohol and smoking can help children understand the risks associated and urge them to stay clear of such products.
2. Negative Impacts
While there are a few positive influences of advertisements, they indeed fail to outweigh the negatives. Some of the adverse effects of advertising on children are,
Persuasion to purchase a product they like can be a real problem, as advertisers direct their marketing strategies towards children, the parents may have a stubborn child on their hands demanding that they buy a specific product for him.
The message of the advertisement may be interpreted the wrong way and children may tend to focus mainly on the negatives rather than the positives.
Certain advertisements portray stunts that can be very dangerous. Although they do come with a statutory warning, it may often be ignored, and kids may attempt to imitate these stunts.
Every manufacturer wants recurring business, which leads them to create flashy advertisements. The result of this is the development of an impulse buying habit in children.
False imaging is another issue with advertisements that present things or events in an unrealistic manner and children tend to fall for it.
Advertisements may also develop a materialistic idea of the world in the children. When their innocent minds are regularly being exposed to content which portrays that having the best things is necessary for a comfortable life, it may make children give undue importance to materials.
Brand consciousness and an affinity towards expensive branded items can be developed. This may make them shun inexpensive things that serve the same purpose.
A large portion of the food items advertised is junk food and has a visually appealing advertise targeting young children. These can influence the eating habits of the child and promote unhealthy diet leading to obesity.
Advertisements can also be a leading factor in influencing the choice of toys, clothes or luxuries of a child.
Children may also tend to have lower self-esteem if they believe themselves to be inferior for not owning the various products that are advertised, especially so, if their friends possess these items.
The sexual objectification of women in some advertisements is a cause for concern, as children grow up to think that this is the norm.
As many adverts have successfully managed to blur the line between real and reel life, children tend to believe the facade and lose touch with reality.
Certain advertisements are known to use comparative visuals, which ultimately mock a person using a different product. This can instil the concept of inferior and superior in the child as they start to compare themselves with others.
The visual portrayal of certain inappropriate acts in the adverts like lying or cheating can make a vulnerable child believe that the behaviour is acceptable.
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