Write an essay on emerging trends on social media platforms
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Answer:
Marketing communications is one of the components of the marketing mix used to involve the customers into a conversation to establish relationships between a company and its consumers. Over the past few years, there has appeared a new imperative to develop Integrated Marketing Communications (IMC) tools so that a company could reach consumers through the variety of channels available. Online social media marketing is the latest supplement tool to the company’s IMC instruments. Almost everybody on the Internet uses online social media solutions in different ways, either knowingly or not. In particular, to advertise, promote, and broadcast company’s products to the millions of online users. Used by a substantial amount of diverse companies, SMM solutions have become conventional way for advertisement of products and services. Since social media marketing (SMM) activity is currently happening, it is difficult to specify all emerging trends in online social media, but it is possible to concentrate on the major ones in order to build an effective communicator