write an expository easy of around 300 to 500 word on "consumer culture".
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Answer:
Explanation:
Whether we like it or dislike it, we live in a world that is driven by economics of consumer. On the other hand, some people perceive economics as something that fall within the scope of big government and business, many people fail to understand that consumer economic influences every part of life. A person’s culture, behavior and other attitude of people depicts the way a person consumes. This is called consumer culture (Solomon et al. 2014).
Consumer culture is a field of study that is focused on forming new theoretical knowledge on all the issues that is related to consumption and behaviors of the marketplace. A person’s success is gauged by the success he or she receives in terms of economic, social and professional ladder (Andrejevic, Hearn and Kennedy 2015). This means that success is relative to the shortcomings of others. Materialistic societies allow conspicuous consumption. For many other people, achievements haven been translated into material possessions exclusively available to those who have earned them. People have constantly competed against one another trying to achieve prize, fame and fortune. These are some very important aspects of consumer culture (Storey 2018).
The present economy comprises of companies that compete to sell products to consumers that can outdo one another. The formation of millions of advertisement industry aptly shows the power of promotion of the latest and the greatest competition between consumers. Every product has the power to to be capitalized depending on the potential of its profitability. The influence that competitive consumption has on the lives of people started even before money was valued. Consumer culture has played a very important role in the lives of all the people