Business Studies, asked by deep9171, 2 months ago

write any four function labeling

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Answered by smritigupta15896
1

Meaning : It refers to the process of preparing label.

Functions of Labelling: The various functions performed by labelling are as follows:

(i) Describe the Product and specify its Contents: A label provides complete information regarding the product. It mainly includes ingredients of the product, its usage, caution in use, care to be taken while using it, date of manufacturing, batch number, etc.

(ii) Identification of the Product or Brand: It is easier to identify a particular product among many with the help of labelling. For example, you as consumer want to select CINTHOL SOAP. The task of finding the desired soap from heap of various branded soaps becomes easier with the help of labelling.

(iii) Grading of Product: When a product has different qualities, labelling helps to find out which pack contains what type of quality. For example, Hindustan Unilever Ltd., manufactures three types of tea and to differentiate the each type of tea, the company uses Green, Red and Yellow coloured labels.

(iv) Help of Promotion of Products: The Fourth function of labelling is to promote sales. Sometimes a consumer gets encouraged to buy a product simply due to attractive label. Now-a-days labelling is used as an effective sales promoting tool.

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