write brief note on print Media
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Print media is one of the oldest means of disseminating information. It is a popular form of advertising that uses physically printed media like newspapers, magazines, books, leaflets, brochures etc. Print media has the ability to reach a wider section of people. It is produced by printing, a process which reproduces text and images on paper using ink in a printing press. In other words, it uses printing technology and methods to spread news, messages, information among the people. The three main types of print media include:- newspaper, magazine and books.
Answer:
Print Media is the printed version of telling the news, primarily through newspapers and magazines. Through the years, print media evolved to include entertainment, educational topics and more, instead of only conveying news.
Before the invention and widespread use of printing presses, printed materials had to be written by hand. It was a painstaking process that made mass distribution impossible.
If you think that print marketing is all about giving away brochures, business cards and presentation folders, then you are missing the full potential of this effective promotional technique. Print media can also consist of promotional pens, key chains, shirts, coasters, magnets and drink ware.
Advancements in printing technology have significantly lowered printing costs. Variable printing is not entirely new but it remains very effective at getting your message across to your audience while keeping your printing expenses down. Basically, this involves personalizing print media to let customers feel more connected to your brand.
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