Question

Write difference between the following:
Social Media & Digital Media​

Answer 1

Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries. Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc.

Answer 2

Essentially, social media is a platform for broadcasting information, whereas social networking is a platform for communicating with one another. Social media is a communications channel, whereas, in social networking, the communication has a two-way nature.

Digital media per se is any medium of communication which uses digital content. Electronic billboards, Ads and so on are included to be a part of Digital media. It can be either one way or two way communication.