Write down different forms of Traditional Media. How Traditional Media can be used in Public Relation
campaign like 'Beti Bachao-Beti Padhao
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Beti Bachao, Beti Padhao (transl. Save the girl child, educate the girl child) is a campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls in India. The scheme was launched with an initial funding of ₹100 crore (US$14 million).[1] It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi.[2][3]
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