Write down the benefits of augmented reality.
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Augmented Reality is not a new technology — in fact, it's just over half a century old now, as it was first developed in 1968 at Harvard University by computer scientist Ivan Sutherland. It has been used for decades through the use of head-mounted displays for simulations in the aviation and military industries, and has been improved by everyone from labs at universities, to corporations and the military.
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AR increases engagement and interaction and provides a richer user experience. Research has shown that AR increases the perceived value of products and brands. Well implemented AR activity conveys innovation and responsiveness from forward-thinking brands.
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