Write down the criteria that decide the best
an advertisment
media you
Answers
Explanation:
With a thorough study of each medium and vehicle, we are now poised for making vital decision on the choice of an advertising media and media vehicle. In fact, medium or media selection is unique decision to be made by every advertiser.
Actual selection of the best medium or media for particular advertiser will depend on variables like specific situation or circumstances under which he is carrying on his business, the market conditions, the marketing programme and the peculiarities of each medium of advertising.
Strictly speaking, there is no one best medium/media for all similar units. What is “best” is decided by unique individual circumstances. However, in general, the following factors govern the choice of an advertising media.