write duties of pre testing program me?
Answers
Answer:
Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components - usually draft materials understandable, believable and appealing.
Components of a communication campaign that benefit from pretesting include:
Key benefit and support points
Messages
Story boards
Draft materials
Name of campaign and logo
Signature tune/music
Translated text
Interpersonal communication activities such as those used by peer educators or field workers
Keep in mind that for social and behavior change communication (SBCC) campaigns and materials to be most effective, they should be tested at several stages of development. In the SBCC process, four types of testing are typically conducted: concept testing, stakeholder reviews, pretesting and field testing. The graphic below demonstrates the relationship between the four types of testing. This guide covers only pretesting