Write four functions of the media
Answers
Surveillance of the Environment
Mass communication exists to observe and inform. Mass media keeps citizens informed of news and events. In times of crisis, mass media announcements offer warnings and instructions.
The Correlation Function
Traditional news outlets once were the only arbiters of what was selected as newsworthy and of how broadcasters and journalists interpreted information. Alternatively, newspapers tapped experts in the field. Although publishers and news stations may have had their biases, most organizations maintained the old, hard-formed principles of journalism.
Cultural Transmission and Influencing Societal Norms
Although the first two functions are to provide and interpret news and information, the third allows media to reflect and influence societal norms. The media serve as transmitters of cultural messages, letting the masses understand what are considered acceptable forms of behavior. Cultural transmission, however, evolves. What once was taboo can become the norm when enough people embrace it and when the media report on it.
Education and Entertainment
Media also serves as cultural transmitters that educates and entertains. Long before the advent of mass media, people were forced to entertain themselves. They may have participated in activities or attended live events. The advent of mass communication enabled viewers and listeners to see and hear and learn in real time from wherever they are.
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Answer:
Hence, the specific functions of mass media are explained below:
a. Surveillance: Surveillance denotes observation. Here observation means to watch the society closely. ...
b. Interpretation: The mass media do not supply just facts and data but also explanations and interpretation of events and situations. ...
c. Linkage: The function of mass media is to join together different elements of society that are not directly connected. ...