write importance of use of swadeshi products in India
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The revolution of ‘Swadeshi’ products seems to have begun again. It has already penetrated into rural markets, prompting Baba Ramdev to sell products in urban agglomerations as well. Baba Ramdev has added a touch of spirituality into all his products, making them the nations’ favourites. A report in the Times of India claimed that Patanjali clocked a turnover of about Rs. 1200 crores, and is expected to clock a turnover of about Rs. 2000 crores in the current fiscal, a 67% jump from the previous fiscal.
The cheap prices of the products have been its USP, as compared to the higher prices of the multinational companies’ products. According to the latest reports, the Modi government is considering a proposal made by Ramdev’s company ‘Patanjali Yogpeeth’ which made a presentation to micro, small and medium enterprises minister ‘Kalraj Mishra’ when it offered ways to plug in gaps in its functioning. The following table shows the products differentiation