Question

Write notes on Buyer Behaviour.

Answer 1

Answer:

Buyer Behavior. Buyer behavior is the study of how an individual or a group of customers select and analyze a product or service. It attempts to understand the decision making process of a customer while selecting a product or service out of all the myriad alternatives available in the market.

Answer 2

Answer:

Buyer behavior is the study of how an individual or a group of customers select and analyze a product or service. It attempts to understand the decision making process of a customer while selecting a product or service out of all the myriad alternatives available in the market.

Generally speaking, there are four types of consumer buying behavior:

Routine response:

Limited decision making:

Extensive decision making:

Impulsive buying:

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