Question

Write objectives of advertising.

Answer 1

-to introduce new products. 2-to sustain demand for existing product 3-to eliminate middle men 4-to educate consumers 5-to build goodwill hope it helps

Answer 2

Answer:

The objectives of advertising are :-

• To introduce a new product by creating awareness and interest for it among the prospective customers.

• To enter a new market or attract a new group of customers.

• To fight competition in the market by reminding users to buy the product.

• To create brand preference and brand loyalty.

• To support personal selling by making customers aware of the product.

• To enhance the goodwill of the firm by promising better quality at fair prices.

• To improve dealer relations because dealers prefer to sell products which are effectively advertised.

• To reach people inaccessible to salesman.

• To warn the public against imitations or spurious products.