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Answer:
A marketing strategy describes how a business will accomplish a particular mission or goal. This includes which campaigns, content, channels, and marketing software they'll use to execute on that mission and track its success. A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal.
Let's say, for example, your company is launching a new software product it wants customers to sign up for. This calls for the marketing department to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups. The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject -- all of which serve to attract an audience and convert this audience into software users.
Answer:
A marketing plan is a strategic roadmap that businesses use to organize,execute and track their marketing strategy over a given time period.