Write short note on Business to Consumer (B to C).
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Business to consumer (B to C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses. While most companies that sell directly to consumers can be referred to as B to C companies, the term became immensely popular during the dotcom boom of the late 1990s, when it was used mainly to refer to online retailers, as well as other companies that sold products and services to consumers through the internet.
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Short note on Business to Consumer is as follows:
- In e-commerce, B2C is a process in which customers buy from online companies.
- This process brought a drastic change in business in case of interaction with customer.
- The opportunity of selling things to customers are provided by e-commerce for the whole day, through the whole world.
- It is associated with any kind of online selling and applies to direct-to-customer selling.
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