write short note on the methods of framing advertising budget
Answers
Answer:
Small Business Advertising Budget Allocation - Deciding how much your advertising budget - just how much should be invested in making sales grow - and how that amount should be allocated is completely up to you, the business owner-manager.
Advertising costs are a completely controllable expense. Advertising budgets are the means of determining and controlling this expense and dividing it wisely among departments, lines, or services.
This Guide describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the effects you want....✌✨
Answer:
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Explanation:
Several methods are used for setting advertising budget. Depending upon internal situations of the company, the suitable method is followed. Every method has its merits, demerits, and applicability.
Commonly practiced methods have been briefly discussed in this part:
1. Percentage of Sales Method:
It is a commonly used method to set advertising budget. In this method, the amount for advertising is decided on the basis of sales. Advertising budget is specific per cent of sales. The sales may be current, or anticipated. Sometimes, the past sales are also used as the base for deciding on ad budget. For example, the last year sales were Rs. 3 crore and the company spent Rs. 300000 for advertising. It is clear that the company has spent 1% of sales in the last year.