Question

Write short notes Advantages and disadvantages of Personal Selling.

Answer 1

it is a two way communication show the selling agent can get instant feedback from the prospective buyer if it is not according to the plan we can even adjust his approach accordingly

it is an interactive form of selling it helps build trust with the customer when you are selling high value products like cars it is important that the customers trust not only the product but the seller also this is possible in personal selling disadvantages of personal selling are it is a relative Lee expense method of selling highI capital cost required also it is an n