Write short notes Case study as a tool of marketing research.
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research methods (qualitative study/inductive research) The case study method often involves simply observing what happens to, or reconstructing 'the case history' of a single participant or group of individuals (such as a school class or a specific social group), i.e. the idiographic approach.
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research methods (qualitative study/inductive research) The case study method often involves simply observing what happens to, or reconstructing 'the case history' of a single participant or group of individuals (such as a school class or a specific social group), i.e. the idiographic approach.
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