Question

Write short notes Case study as a tool of marketing research.

Answer 1

research methods (qualitative study/inductive research) The case study method often involves simply observing what happens to, or reconstructing 'the case history' of a single participant or group of individuals (such as a school class or a specific social group), i.e. the idiographic approach.

Answer 2

Answer:

research methods (qualitative study/inductive research) The case study method often involves simply observing what happens to, or reconstructing 'the case history' of a single participant or group of individuals (such as a school class or a specific social group), i.e. the idiographic approach.