Write short notes on Americanization
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In countries outside the United States of America, Americanization or Americanisation is the influence American culture and business have on other countries, such as their media, cuisine, business practices, popular culture, technology, or political techniques. The term has been used since at least 1907. While not necessarily a pejorative term, it is most often used by critics in the target country who are against the influences.
[1] Americanization has become more prevalent since the collapse of the Soviet Union in 1989–91, and especially since the advent of widespread high speed Internet use starting in the mid-2000s. In Europe, in recent years there is growing concern about Americanization through Google, Facebook, Twitter, Amazon, Apple Inc., and Uber, among many other Internet-oriented corporations based in the U.S. European governments have increasingly expressed concern regarding privacy issues, as well as antitrust and taxation issues regarding the new American giants.
[2] The Wall Street Journal in 2015 reported "deep concerns in Europe’s highest policy circles about the power of U.S. technology companies."
[3]Within the United States, the term Americanization refers to the process of acculturation by immigrants or annexed populations (e.g. the Californios) to American customs and values.
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