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White Revolution was one of the biggest dairy development movements, by the Indian Government, in India in 1970. It was a step taken by the Indian Government to develop and help the dairy industry sustain itself economically by developing a co-operative, while providing employment to the poor farmers.
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White Revolution was one of the biggest dairy development movements, by the Indian Government, in India in 1970. It was a step taken by the Indian Government to develop and help the dairy industry sustain itself economically by developing a co-operative, while providing employment to the poor farmers.
The White Revolution helped increase milk productivity and milk was now sold at competitive market prices. This program increased the demand for development and production of healthy animals, use of modern technology in milk production sector and networking between various small and large scale dairy industries.
The White Revolution followed after the success of the Green Revolution and the aim of White Revolution was to make India one of the largest milk producers in the world.
How did the White Revolution start?
The White Revolution, known as Operation Flood, was launched in 1970. It was an initiative by India’s National Dairy Development Board (NDDB) and was the world’s biggest dairy development programme. It transformed India from a milk deficient nation into the world’s largest milk producers.
Operation Flood was based on the experimental pattern set up by Verghese Kurien, chairman and founder of AMUL, who was named the Chairman of NDDB and was also recognised as the architect of Operation Flood.
Under Verghese Kurien, the programme created national milk grid linking producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations and ensuring that the milk producers get a major share of the income generated from end consumers, by forming co-operatives.
More additional information
Father of the White Revolution
Verghese Kurien was the father of the White Revolution. He founded Amul, one of the largest milk producing companies in India. Kurien, along with his friend H. M. Dalaya invented the process of making milk powder and condensed milk from buffalo milk. Many companies were started under his leadership and former Prime Miniter Lal Bahadur Shastri created the National Dairy Development Board based on Amul’s management, resource and infrastructure arrangements
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