Write the disadvantage of pade news
Answers
Disadvantages:
Frequency: too high a frequency (number of times your audience is exposed to your message) can become a trigger to tune out resulting in the audience disregarding your messages or offering.
Expense: it can become expensive for smaller businesses and startups to execute due to the time and costs associated with setting the right campaign and managing the campaign to achieve maximum effectiveness.
Rejection: people can ignore or dismiss your advertising by believing it is not relevant to their needs
Competition: the display advertising and search advertising space is very cluttered with increasing number of advertisers daily. Both display and search advertising work on a bidding process, with the highest bidder winning and being exposed to the audience. This means that smaller companies often have to be clever to outperform the bidding of companies with large budgets.
Carefully research your options, adopt the right mix of tools (not one tool only), be adaptable and make adjustments if it does not work for you - these can help the success of your digital marketing campaign.
Remember - digital marketing is a ‘test and learn’ environment, so if you are not adjusting your tools, then you are likely to be doing something wrong!
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1. Expensive: In some or most of the newspapers the advertisement space may be expensive which prohibits people from advertising through the newspaper.
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2. It is analog: Like the Internet, Television or Radio are used widely by many people, so advertisers prefer newspaper less for advertisement compared to the Internet and other media.
3. It can easily be discarded: Newspaper can be easily discarded once read, so fewer chances for an advertiser to convert the advertisement into leads or sale.
4. Exposes your strengths: Newspapers are available to all and sundry. This means that competitors can easily see the price of your product and hence they quickly react to your price which gives them a competitive advantage over your products.
5. Fake news: In some cases, the news published in the newspapers especially on the front page could be wrong. The news is even twisted and distorted to create a bad impression of an individual or company.
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6. Poor quality: Newspapers sometimes come published with poorly printed text and images that can hardly be read or seen by readers. This makes it difficult to get the intended information because the news has already been published and cannot be recalled.