write the merits and demerites of visual communications?
Answers
Answer:
➨Visual information immediately registers in the brain of human being. ➨It allows gain and regain of attention of the audience. ➨It adds variety to written or oral presentation as listening to same voice or reading long pages of text can be very boring.
Aids Understanding.....
Technology has led to explosive growth in the use of images to communicate and understand the world around us. The use of internet technology has turned business users into active participants that can use words and images to communicate with customers and make their brands more visible to the world. Technology that provides images, video and apps gives business owners a variety of tools to use to attract customers and expand their markets. The combination of words and images has a powerful effect on the communication of ideas.
Supports Oral Communication.....
Oral communication is enhanced when visual aids are used. It’s important to pair the correct visual aid with the type of oral information presented. For example, a manager discussing a data-intensive topic, such as a company’s fourth-quarter financial results, should consider passing out a handout that details the financial information. Presenting the information in a table format, or using a chart or graph to highlight key financial results, increases the audience's understanding and encourages participants to ask questions.
Design Issues.....
If a visual aid is not properly designed for its intended use and audience, it can lead to a breakdown in communication. For example, a business person presenting a new product launch must consider the size and color of the product images he wants to show to the audience. The size of his audience determines the size of the pictures he will present. A large audience requires large images that might be shown on a screen so they are visible by everyone. A small audience, such as one that can be seated around a conference room table, can be shown images from a brochure.
Distracts From the Message.....
A visual aid with the wrong information can cause a distraction and detract from the message the image is supposed to convey. For example, a discussion of a company's U.S. manufacturing plants might be accompanied by a map showing the location of these plants within their respective states. But if you include irrelevant information, such as tourist sites, it can distract the audience from the purpose of the map – to show the location of manufacturing plants. If you are making a presentation using slides, always try to be in charge of the remote or computer used to click to the next slide to ensure your words coincide with the graphics presented.