Write the merits and demerits of :
Too many varieties of goods and advertisement.
Answers
Explanation:
ADVANTAGES
Advertising is a non-personal from or presentation because there is no face to face contact with the consumers of the product.
It is a paid form of communication as the advertiser has to pay for the space or time hired by him for the purpose of advertising.
It is done by an identified sponsor. It is always done on or for the behalf of somebody called sponsor.
DISADVANTAGES
Higher prices: Advertisements today involve huge expenditure thereby increasing the cost of distribution. Manufactures and traders charge higher prices from the consumers to cover up their cost.
Artificial living: Advertising amplifies the need of people ad encourages wasteful consumption. It persuades people to buy which they do0 not need or cannot afford. People are even encouraged to buy products that are harmful for their health like cigarettes, alcohols etc.
Misleading: Advertising is often deceptive and misguides consumers. Exaggerated and false claims are made in the advertisements. Bogus testimonials and other questionable means are used to sell goods. Here is where the joint stock companies spend huge amounts on advertising to kill new and potential concerns.
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