Question

Write the philosophy of marketing used by the following companies/brands.

$\rightarrow$ Unilever
$\rightarrow$ Amul
$\rightarrow$ Mcdonalds
$\rightarrow$ Savlon
$\rightarrow$ LIC
$\rightarrow$ Reckitt Benckiser

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Answer 1

The philosophy of marketing used by the following companies/brands are:-

$\rightarrow$ Unilever

• Marketing concept

$\rightarrow$ Amul

• Production concept

$\rightarrow$ Mcdonalds

• Marketing concept

$\rightarrow$ Savlon

• Production concept

$\rightarrow$ LIC

• Selling concept

$\rightarrow$ Reckitt Benckiser

• Production concept

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★ $\large{\underline{\sf{Additionally:-}}}$

There are five philosophies of marketing:

1. Production concept
2. Product concept
3. Selling concept
4. Marketing concept
5. Societal marketing concept

☘Production concept:

In this concept, the focus is only on maximizing the production with minimum cost to overcome the excess demand in market.

☘Product concept:

Under this concept, the focus is on to use innovative ideas and techniques while producing a superior quality product in the market.

☘Selling concept:

Under this concept, the focus is only on to increase the sell and the firm use very aggressive selling techniques to attract the customer.

☘Marketing concept:

In this concept, the focus is on to satisfying the needs and wants of customers by producing goods aspect the requirements of customer.

☘Societal marketing concept:

Under this concept, the focus is on to satisfy the needs and wants of people in the society with social responsibility.

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Answer 2

Ye dekhoooo ↑↑↑

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