write the principal of busicess communication
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Principle of Clarity: The idea or thought that the sender wants to transmit must be clear enough to be understood by the receiver. In Written Business Communication the clarity of thought and the clarity of expression are of two important things. It is also important in oral and non-verbal messages.
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A business communication possesses clarity when it is expressed in a language and transmitted in a way that will be comprehended by the receiver. The basic objective of communication is to bring two minds together, and this can be possible only when what the sender means is understood by the receiver in the same way.
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