write the summary of the story mirackle couriers .
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Mirakle Couriers was founded in January 2009. Started by Dhruv Lakra who combined his education and experience in both the business and social sectors to come up with a for-profit social enterprise. The idea to help the deaf was triggered by one particular incident he experienced while traveling on a bus in Mumbai.
Once upon a time, Dhruv was sitting on a bus next to a young boy looking eagerly out the window. In fact he was not just eager but actually being very restless. He was looking around anxiously, seeming slightly lost. Dhruv asked him where he was going but the boy did not respond. It took him a few seconds to realise that this boy was unable to hear or speak. He was deaf. Though the bus conductor regularly announced the stops this boy still did not know where he was. Dhruv took out a piece of paper and wrote to him in Hindi asking him where he was going. Through the back and forth pen and paper exchange, it suddenly dawned on Dhruv how difficult life was for the deaf. Something as straightforward as a bus became a struggle.
It is an invisible disability. You can not know when someone near you is deaf as there are no obvious physical attributes, and so its totally ignored. It is also a silent (voiceless) disability. There is very little public sympathy for the deaf, and by connection, a severe lack of government support for them in India. Particularly when it comes to employment there are no opportunities because no one has the patience or the foresight to learn deaf language and culture. This is how Mirakle Couriers was born.
Over the next few months Dhruv spent time exploring the deaf culture and learning Indian Sign Language. He focused on a courier business because it requires a lot of visual skills but no verbal communication. The deaf are extremely good at maps reading, remembering roads and buildings because they are so visually inclined.
Over the last two years Mirakle Couriers has grown to operate in 2 Branches in the city, employing 70 deaf employees and delivering over 65,000 shipments per month. We have won several awards including the 2009 Hellen Keller award and the 2010 National Award for the Empowerment of People With Disablities.
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Mirakle Couriers started with one deaf man and 10 shipments. Slowly, word spread around and Dhruv managed to bag his first big order of 5, 000. And then, another 5, 000. But there were hurdles, which Dhruv had to cross. He says, “For any logistics business to scale, it needs more and more clients. But, with Mirakle Couriers, that challenge has always been changing the perception of people that we can do our job well, and that we are like any good company.”
Another challenge, Dhruv faced was, “convincing parents to send their children to work for the first time.” He particularly remembers hiring Mirakle Courier’s first female employee, Reshma, and it was a hard thing to convince her parents. But, he eventually won.
From spending months understanding the culture of the deaf, learning Indian sign language, to convincing families to let their children work and companies to give orders, Dhruv has managed it all by himself, rather successfully. The awards the company has won are a testimony to what it has managed to achieve – Echoing Green Fellowship (2009), Hellen Keller Award (2009) and the National Award for the Empowerment of People with Disabilities (2010). But, it isn’t the accolades or the company’s success that keeps Dhruv going. He says, The relationship between the parents and their children has evolved for the better- there’s more trust, confidence and a dream they have now.
What started as an audacious dream with just one employee and ten shipments has today, grown to 45 employees who handle 2, 000 deliveries a day! His employees earn an average of Rs 10, 000 ever month along with perks such as PF and medical insurance. After successfully bootstrapping for seven years, Mirakle Couriers will now look for funding. They are ready to move out of Mumbai and expand to major cities – Delhi, Kolkata, Hyderabad, Chennai and Pune. In terms of their business model, Dhruv has started focusing on e-commerce and international shipments in a big way.
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