Write the various decision areas in international advertising.Explain in detail.
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Whenever an advertising program is prepared, the marketing management should take into account the four advertising decisions.
Setting Advertising Objectives
Setting Advertising Budgets
Developing Advertising Strategy
Evaluating Advertising Campaigns
On the basis of these advertising decisions, you may easily develop a successful Advertising Program for your business.
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Global advertising or international advertising consists of collecting, processing, ... These six accounted for more than 90% of all international billings of US agencies. Into the 1960s most exporters
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