Write two characteristics of a good brand name.
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5 Characteristics of Strong Brand Names
- Distinctive. In order to be memorable, stand out from the competition, and avoid confusion among your target audiences, a strong brand name must be distinct—especially within your industry.
- Authentic. Authenticity is more important now than ever before.
- Memorable.
- Enduring.
- Defensible.
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A good brand name must be distinctive and easy to remember.
Explanation:
It should be distinctive:
The market is filled with over-worked names and over-used symbols. A unique and distinctive symbol is not only easy to remember but also a distinguishing feature, and should be registered under Copyright. For example, NorthStar...
It should be easy to remember:
It should be easy to read, pronounce and spell.For example, Tide, Surf, Gold Spot, etc....
Hope it is helpful!
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