Question

Write two characteristics of a good brand name.​

Answer 1

Answer

5 Characteristics of Strong Brand Names

• Distinctive. In order to be memorable, stand out from the competition, and avoid confusion among your target audiences, a strong brand name must be distinct—especially within your industry.
• Authentic. Authenticity is more important now than ever before.
• Memorable.
• Enduring.
• Defensible.

Answer 2

Answer:

A good brand name must be distinctive and easy to remember.

Explanation:

It should be distinctive:

The market is filled with over-worked names and over-used symbols. A unique and distinctive symbol is not only easy to remember but also a distinguishing feature, and should be registered under Copyright. For example, NorthStar...

It should be easy to remember:

It should be easy to read, pronounce and spell.For example, Tide, Surf, Gold Spot, etc....

Hope it is helpful!