y we feel uncomfortable when we wear new clothes
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There are many reasons we opt for one cut, colour and fit and not the other - one of them being the way we were raised. ‘The things we were exposed to as a child are going to have a crucial effect because they’re more available in your mind,’ says Kate. ‘For example, if your mum was wearing a particular shape of jacket, you’ll have a higher inclination towards it. You won’t know why, but you’ll be driven towards buying that piece as opposed to something of exactly same colour and made of the same fabric, just a different shape.’ Our sartorial tastes come from a subconscious place, so its unsurprising that our parents, or the people we grew up with, affect our choices just as they affect our mannerisms, behaviour, and personality.
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