Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a
quick selling product for locals and foreign tourists. His second generation expanded the business and got
'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of
products to its customers like namkeen, sweets, bakery items etc. However, 'Bhujia-Sev' remained the most
popular product of the brand creating maximum revenue.
"Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift
packaging and free home delivery to become a household name. Now it has virtually become a synonym for
bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. "Yamuna
Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and
reaching out to the customer through internet selling.
Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the
services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product. On the
advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by
developing relations with the masses through sponsoring cultural and sporting events, maintenance of
public parks etc.
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Answer:
17.(b) trademark
18.(a) marketing method used
19.(b) regarding the channels or using intermediaries
20.(d) any of the above
Explanation:
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