Yes we can to justice and equality . Yes we can heal this nation . Yes we can repair this world . Yes we can *
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Answer:
Yes, we can. (crowd chants, “Yes we can”)
Yes, we can.
It was a creed written into the founding documents that declared the destiny of a nation: Yes, we can. (cheers)
It was whispered by slaves and abolitionists as they blazed a trail towards freedom through the darkest of nights: Yes, we can. (cheers)
It was sung by immigrants as they struck out from distant shores and pioneers who pushed westward against an unforgiving wilderness: Yes, we can. (crowd responds in unison, “Yes we can”)
It was the call of workers who organized, women who reached for the ballot, a president who chose the moon as our new frontier, and a king who took us to the mountaintop and pointed the way to the promised land: Yes, we can, to justice and equality. (applause and crowd chants, “Yes we can”)
Yes, we can, to opportunity and prosperity.
Yes, we can heal this nation.
Yes, we can repair this world.
Yes, we can.
Obama’s performance is marked with parallelism, repetition, and dramatic pauses, all elements that play a key role, as Richard Bauman and Charles Briggs (1990) explain, in “rendering discourse extractable.” Supporters in the crowd responded with their own chants of “Yes, we can,” illustrating how a text’s intrinsic appeal compels others to repeat it.
More importantly, Obama utters the slogan in the same breath as historical precedents of struggle and inspiration, alluding to the nation’s founding, the abolitionist and suffragette movements, and the struggle for equality epitomized by Martin Luther King Jr. The choice of the phrase itself—the English version of the United Farm Workers’ rallying cry for labor rights—further solidifies the slogan’s association with struggles for social change. That association, of course, is no coincidence; it closely paralleled Obama’s central campaign theme, codified in campaign materials through his other slogan, “Change we can believe in.”
The “Yes, we can” slogan therefore did valuable political work by indexing the larger message of Obama’s campaign each time the slogan was repeated in the intertextual web of public discourse. Prominent figures formed a powerful speech chain that propelled the slogan—and associated campaign message—into the public consciousness; musicians will.i.am and Jesse Dylan brought together several celebrities in a “Yes, we can” music video.
Obama’s use of “Yes, we can” illustrates the way slogans do political work. The power of slogans relies not simply on their intrinsic aesthetic appeal—although that is a baseline requirement for their success—but also on a slogan’s intertextual resonance with historical usages and the campaign’s own central message. Although Harris introduced a potentially compelling slogan of her own when she launched her campaign on Martin Luther King Jr. Day earlier this year (“For the People”), she and other candidates have yet to harness the musicality of language in a way that connects those words to a central message in the way Obama did with “Yes, we can.”
Answer:
To rise above the fray and generate momentum among supporters, political campaigns have long relied on slogans such as Barack Obama’s “Yes, we can.” Much like Harris borrowed the slogan from Obama, Obama himself borrowed the words from Cesar Chavez and Dolores Huerta who used the Spanish version (“Si, se puede”) to mobilize the United Farm Workers in the 1970s.
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