Question

YOGO is a new business which Amelia has just set up using Government support. YOGO makes
a range of sweets (candy) targeted at adults. It is a niche market. Amelia has been looking at the
marketing part of her business plan. She has to decide which pricing method to use. Amelia is
spending a lot of money on packaging. She did not do any primary market research as she thinks
she can use secondary data to make decisions. She believes that all adults like sweets.
(a) Identify two reasons why a Government might support business start-ups.
Reason 1:.
Reason 2:.
[2]
(b) Identify two parts (other than marketing) of a business plan.
Part 1:
Part 2:
[2]
(c) Identity and explain two possible pricing methods that Amelia might use
Method 1:
Explanation:
Method 2:...
Explanation:​

Answer 1

Answer:

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Explanation:

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