You are a sales representative for your company. Write a letter in block format to XYZ of ABC enterprises, introducing one of your new products. Include the important details of your mentioned product.
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Key Points
A company must establish a series of successful products over time if it wants to maintain a consistent stream of sales, or grow sales over time.
New product generation involves multiple stages and a high level of financial investment, and has no guarantee of success.
When a new product is introduced, companies must still convince buyers to adopt them into their routines, in order for sales to be consistent.
Innovation may be ‘continuous’ or ‘discontinuous’ – the former occurring in established markets, while the latter has the potential to create new markets or consumer behaviors.
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