You are Abhinav/Aarushi, Marketing Manager of Dabur India, your company is thinking to launch a new health drink in Indian metros. Before launching the new product your company asked you to gather and analysize the market, conduct market research and collect important information. You are required to frame and answer 5 important questions that you will keep in mind while conducting market research.
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Answer:
The lines from the passage "Oh, e-government will never work in India" and "We are so poor and we don't have computers" show that there is a notion that e-governance is not possible in India because of the low number of people with computers. The idea is that if people do not have computers, they won't be able to use the internet to complete their government-related tasks online. The question here is about how to help people finish these tasks online and spread the concept of e-governance when not many people have computers. The lines "Many are still skeptical of the real impact because so few Indians have computers" and "The answer lies in interactive c-cable TV and in Internet kiosks" answer this question. They say that even though people feel that e-governance may not be possible in India, cable TV and internet kiosks can take care of that issue by helping people without computers access the internet.