You are analyzing keywords, and notice several have significant numbers of impressions with low click-through rates. What does this mean?
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Answer:
You are showing up in search results often, but users are rarely clicking on your listing.
Explanation:
Impressions are how many times your advertisement or keywords pop up on a page or are viewed by someone and a click-through rate means someone has clicked on your advertisement and advance to whatever landing page you have chosen.
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