You are concerned at the advertisements in the media which are focussed on children and aim at targeting them as their prospective buyers. Write a letter to the editor, The Times of India, New Delhi, protesting strongly against this trend in customer management. Sign yourself as Aakash/Aakriti of 58, Mohan Nagar, New Delhi-110068.
Answers
Answer:
58, Mohan Nagar
New Delhi-110068
July 23, 20XX
The Editor
The Times of India
Bahadur Shah Zafar Marg
New Delhi
Sub: Children targeted marketing
Sir,
I wish to draw the attention of the authorities in general and the parents in particular, towards certain malpractices carried on by the media in their advertisements. The manufacturers approve of these ads as they boost the sales of their products.
Most of these ads have a mother and a child or two young children. The product is praised and its virtues extolled. The child or children in the ad seems to offer a suggestion to his/her peers—it is good for me/us; why don’t you try it? Thus children become targets or prospective buyers. This trend may be fashionably termed as ‘market strategy 5 or ‘customer management’, but it is certainly a malpractice. It exploits parents’ love for their children. They can’t refuse the demands of their child whether it is proper or improper. This new consumer-culture is doing more harm than good to the society. Will the concerned authorities pay attention to this malpractice and punish the errant ad agencies?
Yours faithfully
Aakriti
58
Mohan Nagar
New Delhi-110068
January 14, 2020
The Editor
The Times of India
Model Town Office
New Delhi
Subject: Unethical use of advertisements on media
Sir:
I am writing this letter to express my deep concern over the problem of advertisements being shown on TV and other media targeting children. Companies spend millions of dollars on advertisements only because they are the most effective tool to promote sales and earn huge profits.
The products and services shown in the advertisements are presented in such an appealing way that the people watching them feel tempted to buy them. The target of these advertisements are children and adolescents. They are too young to think logically the pros and cons of the products advertised. These advertisements are made to attract them.
Most of the advertisements related to food items such as chocolate, biscuits, burgers, chips, soft-drinks in truth are harmful for children’s health. They are lured by these advertisements and ask their parents to buy them and consume them. Prolonged consumption of these products harms their health.
Through the columns of your esteemed daily I appeal to the parents and concerned authorities to look into these harms. I appeal to the authorities, especially the Food Regulatory Department to have the claims made in the advertisements about the products verified. Strict action must be taken against those companies whose products are found to be misleading.
Thanking you.
Yours truly,
Aakriti
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