You are Mehnaz/ Muhammad Mehboob. You recently visited Kerala and felt that there is vast potential for
tourism in India that remains untapped. Write the article in 120-150 words on ‘The Importance of Tourism’.
Answers
Explanation:
Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by National Geographic Traveler,[1] Kerala is famous especially for its ecotourism initiatives and beautiful backwaters.[2] Its unique culture and traditions, coupled with its varied demography, have made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.[3]
The official logo of Kerala Tourism
A house Boat floating on Vembanad Lake
An evening view of Kollam Beach
Chimmini Wildlife Sanctuary
Until the early 1980s, Kerala was a relatively unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industryKerala is a popular destination for both domestic as well as foreign tourists. Kerala is well known for its beaches, backwaters in Alappuzha and Kollam, mountain ranges and wildlife sanctuaries. Other popular attractions in the state include the beaches at Kovalam, Varkala, Kollam and Kappad; backwater tourism and lake resorts around Ashtamudi Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and wildlife sanctuaries at Periyar, Parambikulam and Eravikulam National Park. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Ashtamudi Lake, Kollam, also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, and Mattancherry Palace, are also visited. To further promote tourism in Kerala, the Grand Kerala Shopping Festival was started by the Government of Kerala in 2007.[6] Since then it has been held every year during the December–January period.
The state's tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimize the adverse effects of traditional tourism on the natural environment and enhance the cultural integrity of local people.
The state has also made deep inroads into MICE Tourism mainly centered at Kochi.
mehnaz