You are the brand manager of a hygiene soap which protects you from germs. You have launched a campaign to build awareness on the importance of washing hands. For this the brand has tied up with an NGO to create awareness across the country especially in smaller towns. How will you leverage this association to build positive equity for your brand
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is NGO positive equal for Ur brand assistant to build how you
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Through Lifebuoy, we have helped over 1 billion people around the world improve their handwashing habits, achieving our 2020 target two years ahead of schedule*. But we’re not stopping there. We will continue to help people improve their handwashing habits to prevent childhood deaths.
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