You are the CEO of a competing brand of Starbucks but claim to offer more value for money. Your products cost less than Starbucks. You have also decided to enter India after seeing success of Starbucks. Evaluate any 3 entry options to enter into India. Which of the market entry options would you finally choose & why? (
Answers
Answered by
1
You are the CEO of a competing brand of Starbucks but claim to offer more value for money. Your products cost less than Starbucks. You have also decided to enter India after seeing success of Starbucks. Evaluate any 3 entry options to enter into India. Which of the market entry options would you finally choose
Similar questions