You are the Chairman of a French FMCG company in India by the name of
“FrenchShine”. You are operating in the “Soaps & Detergents” category & are facing
tough rivals like HUL, Nirma & P&G. You have been operating in India since 2016.
During 2020, there has been a steady decline in your revenues & profitability. Your
market share has also fallen from 6% to 2.5% during 2020. Your competitors are eating
into your market share slowly & steadily during Covid-19 pandemic times.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company?
b.In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a
JV Strategy or should “FrenchShine” go it alone in India? State your response with
appropriate justifications & reasons. What would be the advantages & disadvantages of
such a strategy?
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long question to answer
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