You are the manufacturer of a Glass bottles. Would you brand your product? Why?
Answers
Answer:
Explanation:
Whether you’re in the research and development stage of your business, have recently launched a product, are considering a rebrand or product expansion, or you’ve been around long enough to build a name for your brand and are looking to freshen things up, the decision to offer your products in glass bottles and containers is likely a topic that’s been on the table at least once or twice.
Packaging decisions are never easy to make and more often than not, line items like cost and logistics are top of mind when the decision is made to offer products in a more affordable and lightweight plastic packaging. While these considerations are important, there are many other reasons why glass packaging is worth the higher price point.
More frequently we are seeing companies make the switch to more sustainable packaging for their products. Some of the industries that have been proven to benefit exceptionally from adopting glass packaging include those who are manufacturing alcoholic beverages, condiments, juices, oils, salad dressings, jams, maple syrup etc. These industries can partially attribute their success to the packaging of their product, and they have an excellent understanding of who their products appeal to. Once you have identified your ideal customer, ensure that your packaging aligns with them through every stage of the consumer journey. From product selection on the shelf, to the use, storage and display of the product at home, it’s essential to think about how your product will resonate with your target audience.
While it is important to stand behind the quality and craftsmanship of your product, and understand who your loyal customers are when determining the packaging choices you make for your product, here are a few more reasons that your business should consider packaging your products in glass bottles and containers.