Question

You are the marketing head at a company that sells medical devices. You are
looking to sponsor conferences to reach out to your target audience. According
to you, what are the metrics to rank the conference?​

Answer 1

Answer:

There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.

Explanation:

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Answer 2

metrics to rank the conference to reach target audience

Explanation:

the metrics to rank the conference:

• Acknowledge that you have a specific target audience

• Determine what criteria you intend to use to identify the consumers you most wish to reach

• Identify what your customers and prospects want most from you

• Identify the best channels to use to communicate with these people

• Measure campaign results to determine if you actually did reach the right people      

• Sales promotion, Public relations, Advertising, Personal selling,

hence, these are the metrics to rank the conference