Question

You are the marketing manager of company XYZ. Your company has just launched a product. You have been asked by the Marketing Director to write a proposal detailing how you will segment and target profitable customers to satisfy their needs and wants​

Answer 1

Explanation:

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Answer 2

As a marketing head, I would be going about with the following policies.

• Targetting different kinds of people and their needs and making them realize that the product would be very useful for them.

• Nowadays, products need to be marketed differently with different age groups according to their needs and preference to reach the maximum number of people.

• Email marketing is evergreen and one of the most successful techniques but Millenials do not go through them properly and often get neglected so it's good for people aged between 26-60.

• Internet marketing is the best form of and the most growing form of marketing.