you are the publicity manager of an electronic manufacturing company. your company had launched a new led tv three months ago. write a report outlining the steps to boost the sale of this product?
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Boosting sale of the new LED TV
The new 40 inch LED Television was launched into the market three months ago. Although the customer response was satisfactory in the first month, however, we have observed a dip in the rate of sales from the expected rate. Therefore as the Publicity Manager, I would like to suggest the following steps to boost the sale rate:
- A lucky draw competition, where we can offer cash or material prizes in return for a time-limited purchase offer.
- A discount of 10% for a limited time window.
- An intercity survey of what the customers would want to change in the marketing or sales initiatives
- An advertisement shoot for the product being endorsed by a renowned television celebrity
These are a few of the objectives the team together has come up with. Hopefully it would help in bringing good results for the sale of the product.
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