Question

You had planned two advertising campaigns, one on youtube and one using google Adwords. You spent 10,000 rupees on youtube and 12,000 rupees on google Adwords. While the Adwords campaign provided 800 visitors to your website, the youtube campaign gave you only 650 visitors. Which campaign is more effective from the ROI perspective?
a.Youtube
b. Adwords
c.Both are providing similar ROI
d.Insufficient data

Answer 1

It’s C !! 800/12000 is almost equal to 650/1000

Answer 2

Answer: The answer is (C) Both are providing similar ROI.

Explanation: The answer is that both are the same because if you compare the money spent on the visitors then they both come to approximately the same outcome :

1. Youtube -

Visitors - 650

Cost - 10,000

Cost ÷ Visitors = 10000 ÷ 650

                        = 15.3

    2. Google Adwords -

Visitors - 800

Cost - 12,000

Cost ÷ Visitors = 12000 ÷ 800

                        = 15

∴  As we can see both give an outcome of 15 and 15.3 thus showing both of them give the same ROI.